Customer Testimonials

Welcome to NMG

Thanks for stopping by our web site! Please feel free to explore our web site as we are always adding helpful Internet Marketing information to help our customers.We’re a full service Internet Marketing company. This means we provide website design and hosting services. It also means we can design and implement a complete Online Marketing campaign which matches your sales and communication goals.The Internet continues to provide marketers with amazing and unprecedented tools which allow us all to understanding the way buyers think and turn them into our customers. We understand those tools and can help you use them to maximize your bottom line.We’re serving website design customers in Ottawa, Toronto, Kingston, Napanee, Belleville, Gananoque, Atlanta Georgia, Indiana, Germany, Brazil and many other places!

We look forward to working with you soon!

The NMG Advantage

We are Internet Marketing Professionals

Your web site must bring you new customers and relationships. Your web site must be found on major search engines. We use sound marketing techniques based on real research and marketing knowhow.

We are graphics professionals.

A beautiful and well organized web site will speak volumes about your company’s professionalism and credibility. Check out our design portfolio!

We are relationship builders

We want your business and we will do what we have to keep it. We’ve been in business since 2002 and have built our business almost entirely on client referrals. We are happy to provide you with references. Check out our Client Testimonials page.

We Listen to Our Clients

We make sure we understand your goals. We try to get each of our new clients to fill our “Design Needs Survey” before we start any work. We feel that knowing your business is absolutely critical to helping your achieve your marketing goals.

We’re here to help

Even if you should choose someone else to take care of your web site design (heaven forbid), please keep us in mind when you’re having trouble with any aspect of your Internet Marketing. On top of everything else we love to educate people on Internet Marketing. Explore our web site. We’ve giving away lots of new advice every day in our marketing blog. We’re happy to talk to you about what you can do to improve your bottom line, drive new customers into your site or turn visitors into paying customers.

How to Develop an Internet Marketing Plan

We understand that developing any marketing plan must start with thinking about your target audience. An accurate understanding of who your target audience is must inform every part of developing your online strategy. Some of these questions will help us to develop these insights into your customers and your marketplace. Take as much time as necessary to answer the questions that follow.

Getting to know you

• What is your organization’s main product or service.
• What other advertising and marketing does your business do and how often?
• What distinguishes you from your competitors?
• What is your unique selling proposition?

Your Unique Selling Proposition
A unique selling proposition (also known as a unique selling point) is a marketing concept first proposed as a theory to explain the pattern among successful advertising campaigns of the early 1940s. These campaigns studied had made unique propositions to customers which successfully convinced them to switch brands. Today many successful businesses and corporations use unique selling propositions as a basis for their marketing campaigns.

A unique selling proposition must be based on actual benefit to the customer. It cannot contain superlatives such as “we are simply the best”. The proposition must be based on something that the competition cannot or does not offer. The proposition must be strong enough that it motivates customers to switch to your brand.

Here are a few useful examples:

• Domino’s pizza: You get fresh hot pizza delivered to your door in 30 minutes or less or it’s free
• FedEx: When your package absolutely, positively has to get there overnight
• M&Ms: The that melts in your mouth not in your hand
• Head and shoulders: you get rid of dandruff

The possibilities for unique selling propositions are unlimited. However you must adopt a unique selling proposition that dramatically addresses an obvious void in the marketplace that you can actually fill.

TIP: Price is not always the magic bullet.

How to understand your target customer

• What is the age? (Determining the age of your audience informs everything from the kind of language used in your ad copy to the type of media used in your campaign to reach them.)
• What is their gender?
• Where so they live? What geographical area are you targeting?
• What are their interests?
• How much money do they earn?
• What problems are they facing?
• What do they want?

Any insight into what is on your customers mind will ultimately help you to connect with them.

Key thought: Brand Perception

When we study a Brands perception in the marketplace we begin to understand how people view with that brand. We discover what the personality of the brand is in the eyes of the consumer. Perhaps our product is strong. Perhaps our product is reliable. Perhaps our product is familiar and comforting or part of the family tradition.

Of course, if you’re marketing a new product your brand personality has not been established all. By looking at your unique selling proposition you can determine what the quality or personality of your product and service is. Refer back to the section on developing a unique selling proposition if you haven’t already. Select qualities which your competitors in the marketplace do not or cannot compete with.